PC Optimum tried to phase out the points card in favour of the app. Canadians said hell no.
So, we turned to Daft Punk for help. Seriously. This song was so irritatingly catchy,
we saw a 95% increase in app downloads.
And I got to work with Daft Punk.
To lean into the hype, we launched a limited edition merch collection.
Turns out, when you write “your mom wants it” on a pair of sweatpants, famous milf-loving rappers will comment on it.
