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PC Optimum

 

PC Optimum tried to phase out the points card in favour of the app. Canadians said hell no.

With help from Daft Punk (seriously), we created ‘Scan to Win It’ to drive app downloads.
This song was so irritatingly catchy, we saw a 95% increase in app downloads.

 

To lean into the hype, we launched a limited edition merch collection.

Turns out, when you write “your mom wants it” on a pair of sweatpants, famous milf-loving rappers will comment on it.

 
PC Optimum | Scan To Win - Full Length
(Daft Punk Remix)

By popular demand, we dropped the full remix of Daft Punk’s Technologic on Spotify, and looped it at Loblaws.

 


ADC Shortlist Craft in Motion / Film - Graphics 

ECD: Jeffrey DaSilva
AD: Josh Dornan