Cars are the biggest contributor to greenhouse gas emissions in Canada.
And despite countless transit options, everyone drives to work
…then exercises when they get home.
But what if your ride home could double as your workout?
Earth Day X Strava
In partnership with Strava, we launched a national challenge leading up to Earth Day. Canadians log their sustainable commutes, and track exactly how many greenhouse gas emissions they reduce.
In the first week we surpassed 1M impressions and 50k participants.