Cars are the biggest contributor to greenhouse gas emissions in Canada.
Even with countless sustainable transit options.
Then we asked, why is everyone driving to work, then working out when they get home?
So we rebranded Earth Day as…leg day.
Earth Day X Strava
In partnership with Strava, we launched a national challenge leading up to Earth Day. Canadians log their sustainable commutes, and track exactly how many greenhouse gas emissions they reduce.
In the first week we surpassed 1M impressions and 50k participants.